Online Poker Is Getting Personal

Online Poker Is Getting Personal

Breaching the Communications Barrier

The difficulty for online poker rooms to communicate with their players is increasing rapidly and they are therefore forced to find alternative ways to keep in touch. Still the most effective method of communications is e-mail, although it is difficult to avoid spam filtering systems of many e-mail providers that prevent legitimate invitations and offers from reaching the intended recipients.

Other means of communicating with players include snail mail, the poker room’s ‘Message of the day’ as well as several means of mass media (including television, radio, and adverts in print media). However, it is not always the best way to communicate personalized promotions and offers to individuals, especially when taken into consideration that certain offers and promotions are only valid for a certain timeframe.

Eliminating Mailbox Clutter

Leading online poker room, Royal Vegas Poker, has designed a unique application in an effort to reduce the amount of emails that are delivered to players on a daily basis. The software application, called Poker Messenger, takes only a few moments to download and install, and can be removed at any time without disrupting the operating system.

Believed to be the industry’s first tool for delivering player-specific information to the desktop, Poker Messenger is similar to instant message and chat applications that reside discreetly in the task bar and is activated when a new message is received.

How Does It Work?

Once a player has downloaded the application, the Poker Messenger interface will automatically pop up on their desktop. Should the player click on ‘Get Update’, the full message will appear, notifying them about the latest promotional offers. There is no need to log in with a password or follow complicated links to web pages – it’s all conveniently delivered to their desktop.

Let’s Get Personal

The Messages that players receive on their desktop are personalized, which means players will only get information on tournaments and promotions that are relevant to them. Furthermore, they will receive updates on their progress on qualifying for certain offers.

In addition to notifying users of special promotions and news, Poker Messenger provides players with one-click access to 24/7 live support.

With Poker Messenger, the sky is the limit and players can ensure that they will always be one step ahead.

First published in World Player Magazine